We understand, we lead, we inspire, we support.

Branding is our craft, and inspiring our clients to stand high upon our DAIS is our passion.

We are bold in our ways and confident in our capacity to cut through and communicate at deep levels not thought possible even a few years ago.

The DAIS team have spent more than two decades immersed in the world of brands….creating, building, guiding, elevating, protecting and inspiring brands. It’s who we are and it’s what we do. We love it, we have a natural instinct for it and we’ve become very good at it. The secret ingredients that separate us from others come from inspired thought and our irrepressible passion that just gets stronger with every new engagement.


Brands that know who they are lead and succeed.

A brand identity is far more than just the logo – it’s about how the key stakeholders take ownership for and connect to a brands passion and promise.

A brand’s image is reflected in the perceptions of its key stakeholders. When the perceptions and the realities of communication, behaviour and environment are clearly aligned and understood, then a valued connection is created. Confirming who you want to be is the first step to achieving brand clarity.

Once you have clarity around ‘who you want to be’, the next step is to focus on what your brand has to give to others, so that your markets clearly understand why you are of value to them both internally and externally.


Brands are ‘being concepts’ and far more than just a graphic veneer.

Successful brands use tactics and practical plans that enable them to achieve their objectives. Brand strategy is about the processes, behaviours and measures that you put in place to project the ideal vision of ‘who’ you are being.

If you can articulate your strategy and understand the path to becoming who you want to be, then you will effectively build perception from the ‘outside in’. Reinforcing this with the reputation you establish from the ‘inside out’, will allow others to recognise you for your consistent and reliable performance in the market.


Structure must follow strategy and it can’t be the other way around.

When your brand strategy is clearly defined, it’s important to create structures to deliver on it. This is where you align the templates and tools that are put into play everyday to empower your team to deliver on your promise.

Creating a clear rhythm of performance delivery enables your brand personality to live within your process. Your brand behaviours also need to be incorporated into the structures you build so that they are tangible. If you can scale it, teach it and replicate it, you can ensure your brand will grow and prosper.


If you can’t measure it, then why are you doing it?

A brand will only continue to grow and thrive when it is both sustainable and sustained.

If you can build metrics into brand behaviours, you can measure how they have worked, the returns they have generated, and where you need to innovate to stay ahead.

It is the difference between just desiring an outcome and being committed enough to do the hard yards. Valued brands keep their brand fires burning. They don’t rest on their laurels, and they remain focused on being the best version of themselves that they can be.

Brand Health Check

Brand Health Check

Assess the health of your brand with our ten success triggers. If you are ready to value your brand as an asset, we can work with you to achieve this.

Our Brand Specialists

Our Brand Specialists

Our team works together to create comprehensive brand strategies and solutions that will connect to your target market and add value to your business.

Our Latest Work

Our Latest Work

Creating, building, guiding, elevating, protecting and inspiring – our irrepressible passion just gets stronger with every new engagement.

Join Our Team

Join Our Team

Whether you are an administrator, marketing and strategy professional or brand creative we all share the one drive – to be outstanding at our craft.


Personal branding

Build your own personal brand strategy
to be the brand you want to be.

From the Blog

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What do you want your brand to be?