Elevating brands
  • Project

Piano Bar

Piano Bar in gold lettering on suede background- brand expansion
Close up of someone making a cocktail
Piano Bar in gold lettering on a menu for new brand expansion
Bright cocktails sitting on a table

Objectives

  • Create a new sub-brand identity as part of Emporium Hotels offer
  • Design brand creative and visual style that would align with the premium, sophisticated Emporium Hotels destination brand

Approach

As part of their brand expansion and strategic relocation to the South Bank precinct in Brisbane, Emporium Hotels required a new sub-brand visual identity to be integrated into their hotel campaign for a bar located on the ground-floor of their new build.

Inspired by the 1920’s Jazz Age, the aptly named ‘Piano Bar’ design was created to exude elegance and sophistication, seamlessly blending with Emporium Hotels’ exquisite theme.

A colour palette of rich blacks and tones of gold enhance the opulence, and when combined with art deco font, Ardeco, creates echoes of olde worlde luxury piano brand typography such as Grotrian and Schimmelalong.

To further connect the typography to the brand’s musical foundation, a nod to notes on the music staff was built into the ‘A’ crossbars in the mark, as well as being utilised as a graphic identity style across the brand.

Drink served in dark cocktail glass resting on table for new brand expansion

Outcomes

The unrivalled elegance of the ‘Piano Bar’ has encapsulated the sophisticated wining and dining location that was envisioned throughout its planning phase and contributed to Emporium Hotels strong status as an award-winning boutique hotel destination.

Do you have an existing business and thinking of creating a new sub-brand? Or need help with your brand expansion and visual identity? We’re experts in branding, strategy, digital and marketing, so connect with us here.

As part of the this project;

Photo of E construct at the Emporium
Brand Personality & Voice

Emporium Hotels Brand Evolution

Green plants with a glowing sign in the middle
Brand Launch

The Terrace

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