Voconiq

Branding
Digital
Technology & Science

Situation

Voconiq (Formerly Reflexivity) was transitioning away from CSIRO to establish a commercialised business however lacked clear marketing communications, an ownable identity and was experiencing brand confusion. The brand required a global trademark strategy and brand architecture and positioning strategy to establish a clear market position.

Objective

Define brand portfolio architecture to align with business strategy and simplify value propositions
Create an engaging brand with a unique personality and authentic brand DNA to globally drive awareness and growth
Articulate branded ecosystem, its products and brands, their interrelationships and value propositions
Establish scalable brand structures to position brand for a sustainable future

Approach

With a focus on connecting community voices through insights and science, Voconiq became the new brand name, establishing an engaging brand identity that informs the structured brand ecosystem. Claiming a new category, engagement science insights, the brand is positioned for future expansion as global leaders in the market.

The brand promise activated understanding is visually depicted through a series of dynamic and transparent linked lines to reflect Voconiq’s ability to bridge gaps between communities, industry and government through data driven insights. Implemented across the entire business, this visual identity gives a sense of movement, power and direction and establishes a clear corporate identity adaptable for future global expansion.

"Voconiq’s ability to bridge gaps between communities, industry and government through data driven insights"

Voconiq Local Voices is the community facing brand and required a different look and feel to better connect with communities and to differentiate between their local practices and their central Voconiq head office, while still remaining connected through consistent visual and language conventions.

Outcome

Implementation of the new brand identity and structures resulted in an ownable and commercially viable brand, positioning Voconiq as a unique global leader and providing structures for sustainable future growth. The new brand ecosystem gives internal and external stakeholders a clear and activated understanding of the parent brand, sub-brands and products and their value propositions, driving global awareness and growth.

Experiencing brand confusion? Or needing a vibrant new brand to engage your target clients? We’re experts in branding, strategy, digital and marketing and are eager to help solve your brand problems. So, don’t hesitate to connect.

Webgate

Brand Positioning

Centra

Branding

Voconiq

Situation

Objective

Approach

Voconiq Local Voices is the community facing brand and required a different look and feel to better connect with communities and to differentiate between their local practices and their central Voconiq head office, while still remaining connected through consistent visual and language conventions.

Outcome

Experiencing brand confusion? Or needing a vibrant new brand to engage your target clients? We’re experts in branding, strategy, digital and marketing and are eager to help solve your brand problems. So, don’t hesitate to connect.

Similar projects

Webgate

Centra

Brand Health Check

No New Ideas?

Step 1 of 11

Our brand name is unique in our industry and marketplace.

Our brand is a registered trademark with IP Australia.

Our brand has a unique and recognisable visual style.

Our target client understands what we do and what we deliver.

We can describe our perfect client and what they want from us.

We have a clearly defined brand personality and voice.

We have a brand purpose statement and everyone in our team knows what it is.

We document and follow a customer touchpoint process.

We have up to date brand standard guidelines that are consistently followed.

We have a team induction book to introduce new staff to our brand.

Health Check Complete