Covering traditional education from early learning centres through to high schools, training colleges and universities, we’ve created brands that stand the test of time. We’ve also developed new economy identities for tech training, kids’ sports digital apps, and innovative reading programs.
Government, Community & Not-for-profit
We’re proud to work with government service providers, city councils, ports, and law enforcement, as well as supporting membership-based organisations, foundations and charities.
Health, Wellbeing & Aged Care
Whichever stage of life or medical specialty you can think of, some of Queensland’s most well-known health brands originated at DAIS. We’ve created strong brand strategies for obstetricians, plastic surgeons, optometrists, orthodontists, pharmacies, physiotherapists, disability and aged care facilities, and mental wellbeing.
DAIS has delved into all facets of the HR industry – from consulting to national corporations – everything from general HR to hospitality specialists, executive placement, technical recruitment and government contract placements.
Primary Industries & Manufacturing
We understand industry, working with clients across utilities safety workwear, packaging, electronics, vehicles, security, large earthmoving machinery, shed building systems and steel fabrication.
From the professions you’d expect – law, accounting, engineering, business and finance, superannuation town planning, to some of the more creative – PR, architecture, photography and even an elite dating service, we work with the top end of town to the local operator to build their business.
Property & Construction
We’re in from the ground up, developing brand strategies for property developers, civil engineering and construction, warehouse and factory design, HVAC, trades, interior design, commercial fencing, real estate agencies and national industry and trade organisations.
Retail & Products
From branding retail products we enjoy from water and tea to chicken meals, vineyards (and wine!), gin distilleries, and coffee machines, to practical solutions such as storage, garage doors, tapware and online business supplies, Dais can create identities for any product, including luxury women’s lingerie, beauty and sportswear.
Technology & Science
In such an exciting, evolving sector, we work on the latest tech in building and logistics data integration, community and industry consultation, digital practice management, AV connection frameworks and digital off-road navigation.
Tourism & Hospitality
When it comes to tourism and hospitality, the sky really is the limit for us! Whether for islands, ski resorts, houseboats or even helicopters, we’ve designed amazing brands. We’ve created identities for hotels, convention centres, luxury travel companies and a host of well-known restaurants, clubs and bars.
Building a Valuable Brand
Building a brand for success
Meaningful values create better brands
Why is a trademark important for your brand?
Our 10 Year Pro Bono Passion Project
What is Employer Branding?
How creativity can help the mind
How important are trust brands in 2021? Roy Morgan’s Most Trusted Brands Revealed
Paddle Australia is Putting the Paddler in the Picture
Redcliffe Dolphins: The brand behind the brand
The DAIS Brand Evolution
Love that Lamb ad… and its total lack of sheepish humility
Our Branding Services
Brand Audit & Consulting
What's the current state of play? We'll do a deep dive into your brand and the wider market to understand your business as well as you do; checking out your premises, reviewing collateral and talking to stakeholders to uncover insights.
A brand can only be successful if its custodians are committed to living and breathing their brand promise at every moment and through every action. We support internal change management programs through the development of the brand behavioural processes and tools needed to inspire, motivate and lead your people to culture of positive performance. The energy that exists within your people is the key to ultimate innovation and building of culture.
When you're ready to hit GO, we'll develop the strategy and communication tools you need to position and successfully launch into the market across a range of channels to a range of stakeholders.
Brand Personality & Voice
We create brand identities that become known, recognised and famous. We'll develop your brand personality, crafting a layered language style to ensure your proposition is clear and tuned to different stakeholder groups internally and externally.
We'll delve even deeper if needed, organising and running qualitative or quantitative research to ensure we have considered every nuance of both your market and product from a brand strategy development perspective.
Brand Standards & Guidelines
Consistency is everything. We’ll provide all the brand assets and distil your visual communication into a brand DNA control system that can be scaled, replicated and managed consistently both internally and externally.
We'll help achieve your goals through the development of a robust brand strategy aligned to your business objectives. Whether it's repositioning an existing brand or creating sub-brands for future divestment, we start with strategy to inform our creative process.
Want to improve productivity, attract quality employees and reduce recruitment costs? We'll help you develop a culture, employee value proposition and brand reputation to position you as a leading and engaging employer in your field. It all starts with your brand.
Evolution or revolution? We create, grow and nurture new and existing brands; crafting identities which cleverly reflect who you are as a brand. We delight in being different and delivering the unanticipated to inspire your business.
Trade Mark & IP Management
Brands are valuable assets you need to own and protect. We ensure the strategy developed is secure from a governance and brand ownership perspective in the trademark classes required to strengthen your brand equity. A brand that values governance multiplies its opportunity to profit.
Visual Identity Design
Our clever designers craft a distinct visual footprint and style for your identity with a DNA that works across all applications, to differentiate and bring your brand to life. We not only design the aesthetics of a brand but also consider the functionality and strategy of every element to ensure flexible, resolved and consistent delivery.
Our Strategy Services
Content is king. We plan and build engaging, relatable and brand-centric content that connects with audiences to build relationship, reputation and brand personality.
We look at what's happening in your market and the broader sector, how you're positioned against competitors and how you're performing against industry benchmarks.
Acquisition & Retention Planning
We'll guide you with strategies and comprehensive plans to empower the way you attract and respond to new business, acquire and onboard customers through to nurturing and retention programs.
Managing Public and Stakeholder Relations
Your strategy will create a universal communication and messaging system that is tailored to the cultural and linguistic nuances of each target and stakeholder group to ensure you create higher relevancy.
Architecture & Implementation
Structure follows strategy. Not the other way around. Brand strategy incorporates the processes, behaviours and measures that you put in place to project the ideal vision of 'who' you are being.
Got a heap of brands to deal with? We create clarity, building frameworks that ensure your brand structures align to your business strategy and position you strongly for the future.
With the foundations of your brand strategy confirmed, we align your brand by turning concepts into tangible tools that you can use. We'll work with you to develop a suite of collateral and brand communication materials in the most cost effective and streamlined approach that is right for your business.
Team Engagement Programs
We're practised at designing and delivering brand launches and engagement strategies for internal teams, Boards or external stakeholders. We'll provide the tools needed to keep your people inspired to live your brand every day.
We structure the complex. Whether you're a small business with one brand or a multi-company global organisation, we create clarity from an internal perspective and ensure differentiation and cut through externally.
Our proven WordScout™ workshop brings together your key internal stakeholders and our brand strategy and creative communications experts. This structured discovery session is designed to capture every piece of useful information about your business, your brand equity and to confirm your long-term vision for both. It's here we discover what sets you apart, what inspires you and feeds your passions.
You've got to know where you are, to know where you're going. We evaluate your brand positioning in the market, against competitors and in the eyes of consumers. This shapes the strategy we design to position your brand for future growth, changes and challenges.
We'll identify and articulate your 'why'; creating a differentiated brand promise that connects 'who' you are and the promise you make to your market in a way that creates a positive disruption.
Our Digital Services
Campaign Tracking and Reporting
If you can't measure it, then why are you doing it? We closely monitor, track and report on our campaigns to ensure they are reaching the target markets, delivering on KPI's and are aligned with brand and business strategy. This way, we ensure your campaign meets the objectives, on time and on budget.
Web & Social Media
Stand out in today's online world with clever digital strategies, tools and content that elevate, inspire and separate you from the pack.
Content strategy, copywriting and design - we do it all. Our creative specialists and strategists work together to create distinctive, branded social media posts, blogs, videos, graphics and animations.
Marketing automation is a powerful tool that ensures you never miss a beat with your market, nurturing them from prospect to loyal customer. We work with you to develop seamless, targeted and automated marketing to build strong relationships.
With a focus on illustration and movement, we work with the language of line, colour and dimension to deliver a wide range of visual styles across multiple mediums. Our team works from concept to final render to deliver engaging video and eye-catching illustrations tailored to your needs.
Photography and Art Direction
A picture says 1,000 words! From curated stock image libraries, to directed photo shoots for sites, teams or products; we organise it all, along with the graphics wizardry to enhance the final product.
Social Media Strategy and Implementation
Is your social media aligned with your brand and marketing strategies? We create organic and paid social media strategies and clever content to engage your target audience and work with you to implement it across your social channels.
Augmented Reality & Experimental Media
If you can find it, we'll make it. Experimenting with the 'next tech' and delivering unique digital experiences is a creative passion at DAIS.
UX Research, Strategy and Website Design
Our devs have design and code in their DNA, building websites, microsites, stores and apps. Creating great user experiences is key to success, so our designs are always based on customer needs to deliver seamless engagement.
Campaign Engagement Strategy
Your brand communication must be unique, distinctive and appealing. We develop campaigns that will captivate your target market, convert them to customers and keep them coming back.
Whatever type of video you need, we'll bring your brand story to life. We have a passion for telling stories that educate, entertain and solve problems and can assist with concept development, scriptwriting, presenters, locations and filming.
Our Marketing Services
We’ll help you understand your competitive advantage, brand positioning and how you’re performing against industry performance benchmarks.
Campaign Activation and Management
Valued brands keep their brand fires burning. We build metrics into your brand behaviours to measure performance, returns and where you need to innovate to stay ahead.
Personality & Engagement
It all starts (and ends) with the customer. Our bold, strategic and creative marketing services are designed to cut through the market and bring your brand to life.
Campaign Strategy & Creative
When it's time to go to market, we'll come up with a compelling creative concept, craft messaging for different stakeholders and plan the right tactics and tools to build an effective campaign that cuts through.
Social Media Content Development
Align your social media with brand and marketing strategies and business objectives to build awareness and brand reputation. We create organic and paid social media strategies and content and work with you to implement it across your channels to reach your target market and meet marketing objectives.
Collateral Design & Production
With the foundations of your brand strategy confirmed, we align your brand by turning concepts into tangible collateral and tools in the most cost effective and streamlined approach that is right for your business.
We advise how you should engage with every stakeholder profile and create a business personality that people connect to, know, like, remember, refer and trust. Our strategy develops relevant messages for each segment that shows them how to immediately connect and realise the value of 'what's in it for them'.
It's important to understand what is going on in your market - who are your competitors, what are they offering and how are you different. We conduct comprehensive competitor audits to understand and evaluate strengths and weaknesses and identify opportunities.
Target Market Research
Who's your market? What do they need and how do they behave? We'll research and define your target segments to inform our marketing strategy. We're experienced in undertaking primary research and also working with research agencies to create more in-depth qualitative studies if required.
From websites to corporate brochures, social media blogs to ads, our skilled copywriters can draft a wide range of collateral to engage and activate your audience.
Customer Experience Strategy
We'll identify all touchpoints each customer has with your business or brand and develop actionable processes and resources to deliver positive and meaningful interactions at every point.
Customer Perception Mapping
Perception is reality. We develop in-depth customer perception maps to understand your position in the market and identify opportunities for growth.