We retained the name TechSpan as a strategic device to leverage existing equity, with ‘Tech’ highlighting technical prowess and ‘Span’ referring to their extensive end-to-end solutions.
The brand’s language was evolved with the introduction of ‘smart build specialists’ to reflect their expertise in their field. To clearly communicate the brand’s service offer, the solution streams consult, manufacture, and connect were incorporated into the brand inventory.
TechSpan embraced their new brand implementing the design, language and brand structures across the entire business including brochures, website, social media and internal communications and sales processes.
With clearly defined service offerings and value propositions, staff within the business and external stakeholders now have a consistent understanding of the brand and what it stands for. Techspan’s new, engaging and competitive brand will help will build brand awareness in the market and drive growth.
Our new brand has provided a lot of clarity, giving us focus to define our target market better and how we explain to clients the difference between us and competitors. Internally, we know the client profiles we are looking for, making our sales and marketing approaches more targeted. As a result of our process with DAIS, we have also innovated our business offerings to better meet the needs of our clients.