Spaceframe required a brand strategy to position them as leaders in both design and construction industries, to reach new markets and build an established and recognised industry profile.
We evolved their brand language to reflect their unique system, including a new brand promise and brand theme.
Evolved was crafted to communicate the brand’s value and positioning to all stakeholders as experts in both construction and design. It can be adapted to industry sectors to build profile and awareness of Spaceframe’s value offerings in specific markets.
Smart Cover was introduced as a unique sales proposition and quality guarantee, based on the brand’s 5 year on-site inspection program that ensures from the roof to the foundations, their clients are covered.
“The Spaceframe Way” has now become the standard catchcry for all our staff – everyone uses it daily. It’s becoming second nature to everyone. The drive, belief and passion of everyone at DAIS has helped us achieve this unified approach, articulating what we do in a way our people and our market understand, allowing us to continue to focus on what we do best.”
Jane Raspotnik, Director – Administration Spaceframe