From a design perspective, the Accor and MGallery partnership came with some challenging style guide restrictions. Working in close collaboration with the team we were able to push boundaries to deliver a visual identity that was original and stayed true to the building’s aesthetic and history. This creative and design work received the 2015 Queensland PICA Award for corporate identity.
We also received a gold PICA Award in Typography and Illustration for our work on the stationery and ‘read me’ books that captured and communicated the hotels rich heritage and historic design in an interesting yet subtle way.
We created a suite of saddle-stiched ‘read-me’ books to be left around the hotel, each holding anecdotes about the building’s past, from the stories of Dr Jack Thomson, right down to the heritage-listed elevator. The Socialites Bar and Thomson’s Reserve restaurant also pay tribute to Dr Jack Thomson and his wife, and in keeping with the roaring twenties feel, we named the function rooms after popular dances of the time period – The Charleston and The Foxtrot. Custom, contemporary Art Deco typography speaks to the time period without making the function rooms feel antiquated.
The New Inchcolm Hotel and Suites is a distinctly boutique hotel, a hidden-gem, and a destination within itself.