Directors Australia is an established company operating Australia-wide in the human resources industry, looking to undergo a corporate rebrand. Specifically, they had an outdated brand identity and were experiencing increased market competition. For this reason we developed a corporate rebranding structure to establish market leader positioning and prepare for future growth.
Overall, Directors Australia’s evolved identity and structure repositions them as leading specialists in the market with unique competitive advantage. Moreover, by positively disrupting the market Directors Australia is generating brand awareness and recognition and preparing for future expansion.
As well as this, we designed a new website that engages with their stakeholder profiles and establishes market positioning. In addition, the website brings to life their brand voice and personality.
Do you need a corporate rebrand strategy to elevate your brand in a competitive market? We’re a specialist brand agency in Brisbane with over 30 years experience working with corporate professional services brands. Our team offers expertise in branding, strategy, digital and marketing so get in touch with us to elevate your brand.