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Open Brand Health Check
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Ready for a brand health check?
A healthy brand can be determined through 10 success triggers. Test the status of your brand below by selecting ‘Yes’
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First things first
What’s your name?
What’s your name?
*
Can you identify what makes your brand different from your competitors?
Can you identify what makes your brand different from your competitors?
*
Yes
No
Have you defined the key messages and scripts that your brand must communicate?
Have you defined the key messages and scripts that your brand must communicate?
*
Yes
No
Do you legally own your brand?
Do you legally own your brand?
*
Yes
No
Does your brand strategy link to your vision and culture?
Does your brand strategy link to your vision and culture?
*
Yes
No
Does your brand communicate the promise that you make to customers?
Does your brand communicate the promise that you make to customers?
*
Yes
No
Does your brand enable you to create a greater awareness that your business exists?
Does your brand enable you to create a greater awareness that your business exists?
*
Yes
No
Do you understand how to position your brand as an asset on your balance sheet?
Do you understand how to position your brand as an asset on your balance sheet?
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Yes
No
Does your brand communicate clearly what you do technically as a business?
Does your brand communicate clearly what you do technically as a business?
*
Yes
No
Do you use your brand to sustain and build relationships so that people refer you to others?
Do you use your brand to sustain and build relationships so that people refer you to others?
*
Yes
No
Can you define, measure and report on the effectiveness of your brand?
Can you define, measure and report on the effectiveness of your brand?
*
Yes
No
Health Check Complete
Get your results.
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