2020 Theme: Empowering local people to solve local issues with international consequences.
Mel is a profit for purpose business that aims to reduce the mental load of women in first and third world counties, catering to the needs, wants and necessities of women in these differing communities. If this initiative and business model can be proven in South Africa, it has the opportunity to expand its reach into other markets where there is a proven need – making a positive impact on these communities and changing the world for the better.
With an evolved brand identity, structured brand map and highly engaging brand personality and campaigns, Mel now has the best chance to source investors, launch into the market and empower women in the first and third world. Ultimately, they have the best chance to change the world.
As part of this project, we worked with the Mel team to create an investor document and launch to market strategy. Nicolette and Ruth are now ready to bring their idea to life.
“It’s been an absolute honour and privilege to have DAIS invest in us and knowing that I can phone them whenever I need and to have that sounding board from someone who is invested in your success,”
In 2021, Mel secured key investor funding which helped them to progress the development of the Mel app. Now, they are beta testing the app, starting to build and attract an online community and undergoing a round of capital raising, with an expected launch to market in 2022.