Webgate is a financial technology business that was looking to evolve their existing brand positioning and create a new product brand to help them secure new partnership and investment opportunities. DAIS worked with them to develop their brand map and craft new brand names, brand identities and brand positioning.
Using the shapes of the ‘tap on card’ technology, we crafted a simple and clean parent brand identity, incorporating recognisable diamond and circle graphics that could also be used as a linking device across the brand portfolio. Additionally, these graphic elements separate two independent clauses, in the same way a gateway can.
Custom graphics were also developed to illustrate the brand’s services and strengthen the overall brand identity across various marketing materials.