Nexacu had reached a point in their business evolution where the existing name, Excel Consulting, and brand were limiting their ability to expand and position the business to reach full potential. With a dated and unowned brand identity, the brand required a trademarking strategy and rebrand to establish a clear market position and leverage their brand equity.
DAIS strategically pulled key elements from the Excel Consulting brand to form the combination of words next level + acumen + nexus to create Nexacu, a unique and ownable brand name for the company to trademark in replacement of their existing name. The brand promise ‘discover IT. advance IT.’ provides a clear insight into what the brand does with a play on words as well.
Custom illustrations define program areas
Our vision for the Nexacu spaces effectively balances creative execution with budget
Nexacu Icon Library
As a result of their rebrand and trademark strategy, Nexacu now owns their trademark thus protecting and strengthening their brand and further solidifying its future in the market. Combined with a unique illustration style that communicates the brand personality and position across every touchpoint, Nexacu is ready to reach their full potential.