Sencova* is a steel fabricator specialising in structural steel engineering and construction and required a new naming strategy to align their brand with their business. They have been leading industry for more than 35 years and are a trusted force behind some of Australia’s largest and most iconic construction projects.
Create a revitalised brand that acknowledges how far they have come as a company, as craftsmen and as industry performers.
Create a brand which can stand on its own, with a degree of separation from their sister company Spaceframe, while still being a partner.
Previously ‘Gay Constructions’, the business required a new naming strategy that positioned them as a modern and trusted steel fabrication business with a reputation to deliver excellence. To create a revitalised brand that acknowledged the company history and their expertise as craftsmen, we took their key proposition – steel engineering construction value – to craft the name SENCOVA*.
Sencova* is renowned for quality, safety, performance and value. From design to construction every project is only considered complete when it delivers to Sencova*’s brand promise: *MADE SURE
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