Sarz Sanctuary

Sarz Sanctuary is a not-for-profit brand founded by Julie and Mark Wallace, who tragically lost their 21-year-old daughter, Sara, in the London Bridge and Borough Street Markets terror attack in 2017.

In 2018 Julie and Mark decided to dedicate their lives to helping and supporting others who are grieving from the traumatic loss of a loved one. So, they started Sarz Sanctuary to provide grief support through access to programs, services and fundraising through events.

Julie and Mark approached DAIS in 2020 to evolve, realign and create the brand strategy foundations for Sarz Sanctuary. This project focused on both establishing the foundations for future growth and expansion, and clarifying the brand positioning.

1. Retain existing equity while creating a brand identity that aligns to future business strategy.
2. Evolve brand architecture to create and establish the core brand, sub brand & personal brand structures.
3. Develop clarity around brand identity to scale and deepen the connection to stakeholders.
4. Evolve and strengthen corporate identity structures to establish greater brand retention as a not-for-profit brand and build equity.
5. Evolve and develop a distinctive visual identity that can be effectively used across all marketing collateral.