As a new recruitment business, Recrevi needed a brand strategy that would capture its philosophy and help it launch as a serious player in the market. The owners developed the brand name, Recrevi, which means to ‘grow again’, and the purpose of building a recruitment brand that has a genuine approach to helping people grow their legal careers in Australia and across the globe.
They were exceptionally professional from the outset, with experts at every stage. It felt like they really wanted to the know the people within Recrevi and what we stood for, and they came up with a strategy, look and feel which we feel so proud of.
After workshops with the owners and leadership team, researching the market and analysing their competitor landscape, there was an opportunity to leverage their philosophy of ‘grow again’ as their key difference. Taking this concept, DAIS created a five-step process to build value into their brand and create a tangible product they can use to explain how they work with both candidates and clients.
The brand strategy articulates what makes Recrevi different through visual storytelling, brand positioning and campaign language. ‘Leading Legal Talent’ positions them as high-value sophisticated leaders in the legal talent industry. The Recrevi ‘grow again’ story is reflected in the brand promise, growth move, which captures their approach and ability to make a positive and thriving change in careers and businesses. It also acts as meaningful and measurable promise that the team can connect to as standard of performance – have we achieved a growth move for the client or candidate?
This project also involved strategic campaign language tailored for varied audience segments and needs, which could be used for brand awareness campaigns and to guide an ongoing communications strategy.
Working collaboratively with the Recrevi team, we designed and built their website for launch ensuring the campaign language, brand positioning and visual identity were consistent with the brand strategy. Supported by our creative direction and brand advice, Recrevi prepared to come to life with flair and impact across various online platforms and corporate collateral.
Brands should know what they stand for and who they are being, then craft a layered language and visual style that ensures their proposition is clear and tuned to different stakeholder groups internally and externally.
