Following extensive internal and external stakeholder research, it was clear that the Louvreclad brand was highly regarded for its strong associations, trusted reputation, and ability to deliver on promises consistently. However, the brand faced challenges with brand perception and relationship marketing.
DAIS developed a brand strategy that articulated the value proposition beyond the constraints of the name ‘Louvre’ and ‘clad.’ By crafting a refreshed corporate identity anchored by a clear and strong technical descriptor—Architectural Exteriors—DAIS ensured clarity for target markets and stakeholders. Additionally, by reframing the brand narrative and modeling a brand persona messaging framework, DAIS designed a tailored approach to engagement across varying market segments.
With expanding capacity, extensive sector capability and product solutions ranges, the value of the brand offering and competitive difference was diminished.
To achieve clarity DAIS focused on understanding the industry, as well as relevant categories and market segments pertinent to Louvreclad. Valuable insights gathered from internal persona mapping and delivery standard process workshops enabled the establishment of The MadeRight Way – a distinctive, customer-centric methodology based on proven and perfected processes that unlock enduring project value.
Following brand delivery, Louvreclad engaged DAIS to provide advice, strategic recommendations and implementation plans across the business ecosystem, to reimagine their print, digital and direct marketing behaviours – from brand strategy to integrated marketing plan roll out activation.
This project would set the tone for the business to build out their strategy and inspire the team towards a singular vision – to adhere to the shared performance standard of Made to Perform.
Ambitious business goals, progressive brand strategy, and clear articulation of their value proposition place Louvreclad in a powerful position to engage and inspire all stakeholders while growing its market share.
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