Harris Black

Internal and external strategy

A marketing and engagement strategy were introduced to align service offerings, value proposition and client relationship management for both the internal team and external stakeholders. This involved creating defined client segments and aligning messaging structures across digital, referrer and PR channels to create a consistent client journey that is based on an accurate and in-depth understanding of the client’s needs.

Outcomes

With a targeted and in-depth customer engagement process, the internal team was energised, focused and resourced to identify, attract and nurture their ideal clients and deliver an exceptional service. Harris Black’s messaging and brand behaviour at every touchpoint is now consistent and engaging, driving brand awareness, growth and positioning the brand to achieve its future business objectives.

Are you looking to rebrand an established business? Or shifting business direction and have a diverse range stakeholders? We’re a Brisbane brand agency who are experts in understanding our client’s commercial imperative and business strategy, then building an aligning brand strategy. Across branding, strategy, digital and marketing we’re open for interesting and exciting business. So, don’t hesitate to connect.