Stationery Wholesalers was a well-established business of over 30 years. However, was facing the challenges of an evolving new era and shifts in customer desires and buying habits. With this rapidly changing market, they needed a brand strategy that would innovate and reposition their brand to generate greater relevancy and align with their future business direction.
The brand needed a new name that was ownable, memorable and embodies the brand’s future direction as a “new-economy” business. We first looked to identify the brand’s key differentiating factor, and based on their expert advice and industry knowledge, they provide customers with not necessarily what they asked for but what their situation required. To clearly communicate this value proposition, we crafted the brand promise, we get you and we get you what you need. Additionally, this brand promise inspired the creation of the business’ new brand name GetYoo.
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