We were approached to develop a new cafe brand identity that would establish strong community positioning and a place for connections. Additionally, we have worked with this client across several projects including a winery brand and a human resources services brand. Therefore, it was key to this strategy for the cafe to connect, cross sell and interact these two existing brands, as well as act independently. Specifically the winery, Balancing Heart, as the cafe is going to offer their wines and also function as their cellar door in Brisbane.
The brand’s voice and personality work to bring energy and vibrancy to the new brand across the cafe environment, menus and social media. In addition, we created a suite of playful graphic devices to visually elevate the brand personality.