Elevating brands
  • Project

Balance & Blend

Situation

We were approached to develop a new cafe brand identity that would establish strong community positioning and a place for connections. Additionally, we have worked with this client across several projects including a winery brand and a human resources services brand. Therefore, it was key to this strategy for the cafe to connect, cross sell and interact these two existing brands, as well as act independently. Specifically the winery, Balancing Heart, as the cafe is going to offer their wines and also function as their cellar door in Brisbane.

Objectives

  1. Design a welcoming, warm and authentic brand for a new local cafe in Coorparoo, Brisbane.
  2. Create connection between the brand, Balancing Heart Vineyard and the professional services brand, Acacia Connections, located near the cafe.
  3. Develop a brand personality and language that fosters a personal, connected and comfortable community space.
brand strategy approach for cafe brand
Balance and Blend Cafe Landscape Logo

Cafe brand naming

Both the winery, Balancing Heart, and Acacia Connections distinctly focus on community, experiences, rejuvenating and connection. In addition, a key project objective was to develop a cafe brand for a welcoming meeting place. When combining these two elements, it was clear that this brand was a place to rejuvenate and rebalance and to discover a blend of flavours and passions. As a result, Balance & Blend became the new brand name.

 

Colour Palette with long black, flat white, piccolo, egg, avocado, bacon, roast and wine colours
Social Post: Sweet treats & neat eats
Social Post: maple bacon & gooey eggs
Social post: warm drinks & warmer company
Mock up of

Brand voice & personality

The brand’s voice and personality work to bring energy and vibrancy to the new brand across the cafe environment, menus and social media. In addition, we created a suite of playful graphic devices to visually elevate the brand personality.

Mockup of Coffee Cups
Mockup of Coffee cards
Mockup of Takeaway bags

Outcomes

In conclusion, Balance & Blend connects to both Balancing Heart and Acacia Connections and evokes a welcoming and engaging personality.
Balance & Blend café has successfully launched at their Coorparoo location and have been featured in The Weekend Edition. As well as this, they have hosted wine tasting evenings with Balancing Heart and are building a loyal community of customers.
Mockup Image of the inside of the cafe
Image of the outside of the venue
Mockup Image of uniforms and wall art
Image of coffee and Balancing Heart Flyer
Mockup Image of the wall art
Image of the cafe interior
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