The brand required a creative strategy that incorporated the existing brand and cultural values, while engaging and connecting to their target market. Taking inspiration from the concept of function and form fusing to create beauty; the visual execution, and layering of meaning within the brand was developed.
The new name, Renaissant, is the blend of the Renaissance period, a time of rebirth for art and beauty (form) and science (function), as well as the concept of ‘renascent’, which describes being born again.
Form and Function
“Our focus is Always You. We celebrate and respect your uniqueness and inspire you to be the best version of yourself. Whatever your goals, we guide and support you every step of the way. ”
The visual identity needed to be a multi-layered solution to give creative direction for the bespoke clinic and communicate the aesthetic and culturally significant brand identity. Ballerinas embody beauty, form and function and work as a visual device across the brand’s collateral. The brand used ballerinas being ‘en pointe’ as inspiration for the dot, or ‘point’ in the brand promise, brand name and marketing collateral. This visual element also represents an iconic ‘beauty mark’ to symbolise the brand’s offering of unique and crafted experiences for every client.
