TRED was facing increased market competition and looking to grow and expand the brand to align with their long-term business strategy.
The brand required a focussed brand strategy to drive competitive advantages and position the brand for future national and global expansion.
To structure the business for future growth, the product offerings were expanded to cater for all outdoor adventure needs across 4×4, RV, Marine streams. TRED’s online environment was designed to reflect the broad product offering and to streamline, re-energise and structure the brand’s digital presence for future expansion. By rethinking the traditional approach to product websites and using UX design thinking, this online environment was created to make products easier to find and view in their entirety. Packaging design also included interactive elements, such as QR codes, to connect customers to the online offering of the suite of products, colours and types and where to locate these items in store.
With an evolved brand identity, strong brand positioning and an engaging marketing strategy, TRED have gained the clarity in their business direction, continued to expand their service offering and scale their business. Since their brand launch in August, TRED have run a number of campaigns and have received positive feedback from highly engaged stakeholders. With a strong market position and a clear direction, the brand has new energy to expand nationally and enter into the global market.