Elevating brands
  • Project

TokyoTaco

  • Branding
  • Tourism & Hospitality

Situation

A new brand concept in the quick service restaurant industry, the founders were looking to launch a disruptive hospitality brand in the Sydney market. They came with an idea of the cuisine and flavour, a business concept and a brand name TokyoTaco, our job was to build a vibrant brand.

Objectives

  1. Be game changers. Launch a new one-of-a-kind product into a fast moving market and the brand needs to reflect this.
  2. Be authentic. Blend a unique fusion of flavour, technique and passion to tell a clear brand story of individuality authentically.
  3. Be unanticipated. Craft a brand identity and visual profile that is positively disruptive in the Quick service restaurant (QSR) and hospitality market.
brand development and positioning for hospitality brand TokyoTaco

Brand Positioning

Clearly positioning TokyoTaco as a restaurant offering both Mexican and Japanese cuisines was crucial to their value proposition and connection with their market. The concept of TokyoTaco is about two different tastes working together in harmony to excite and delight. Tokyo Tastes meets Tacqueria works to technically describe what they do, and the brand promise culinary connection is what they promise every customer.

Corporate Logo

Inspired by the Japanese writing system Hiragana, we designed this brand identity to be simple, flowing and bring Mexican and Japanese culture together seamlessly.⁠
visual identity animation designed by best brand agency DAIS

Visual Identity

Bringing the brand promise to life through illustrations of T for Tokyo and T for Taco high-fiving, celebrating and meeting together, we crafted a unique visual identity.

Brand Applications

Every brand we create is built to work from the smallest to the largest applications. We crafted design concepts to cleverly apply the TokyoTaco brand to restaurant signage, food packaging, website, menus, uniforms, and corporate collateral.
TokyoTaco product imagery
TokyoTaco product imagery
TokyoTaco product imagery

Outcomes

With a vibrant and engaging new brand TokyoTaco has launched their brand to the market with their first store opening in Sydney in 2022!

Looking to start a new venture and need a top notch brand? We craft positively disruptive brand identities that soar. Let’s connect and start creating your new brand.

“If you’re after the best of the best, look no further!
The team at DAIS exceeded all our expectations from a branding perspective and really delivered! As founders, the most difficult part is getting your own clear vision from your mind to paper… and getting your customers to understand your vision and ultimately LOVE your brand. I can confidently say the entire DAIS team are absolute perfectionists and have really delivered. We look forward to a long working relationship with the team at DAIS on multiple facets of our business over the coming years.“
Jordan Hajek
Co-Founder TokyoTaco

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