Elevating brands
  • Project

The Terrace


The newly finished Emporium Hotels featured a stunning rooftop bar, The Terrace, that would be showcased as a premium social destination and required a look that would reflect the exquisite essence of Emporium Hotels.


  • Create a new sub-brand identity as part of Emporium Hotels offer
  • Design brand creative and visual style that would align with the premium, sophisticated Emporium Hotels destination brand



Emporium case study
Emporium case study
Emporium case study
Visual identity- new sub-brand

Visual Identity

We designed a distinctive identity that shared the hand lettered, angled typeface with the Emporium Hotels wordmark, as well as a custom cartouche depicting the new location nestled amongst the lush green spaces of Brisbane’s South Bank.

Colour palette for The Terrace, new sub-brand

Colour Palette

Taking inspiration from lush greenery and the hues of summer sunsets, the brand channels vintage Beverly Hills luxury with a salmon and green colour palette that spans its day to evening offering. Both Helvetica and Inria typefaces are utilised as part of the brand’s collateral to accompany the corporate identity.


The Terrace has quickly become an aspirational social venue and was named 2019’s best Boutique Bar at the Queensland Hotels Association Awards, further enhancing the Emporium’s reputation as a leading premium boutique hotel destination.

Do you have an existing business and thinking of creating a new sub-brand? Or need help with your brand expansion and visual identity? We’re experts in branding, strategy, digital and marketing, so connect with us here.

As part of the this project;

Photo of E construct at the Emporium

Emporium Hotels Brand Evolution

Brand Personality & Voice
Brand expansion for Piano Bar in gold letters on suede background

Piano Bar

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Step 1 of 11

  • Our brand name is unique in our industry and marketplace.