Spaceframe required a brand strategy to position them as leaders in both design and construction industries, to reach new markets and build an established and recognised industry profile.
Evolved was crafted to communicate the brand’s value and positioning to all stakeholders as experts in both construction and design. It can be adapted to industry sectors to build profile and awareness of Spaceframe’s value offerings in specific markets.
Smart Cover was introduced as a unique sales proposition and quality guarantee, based on the brand’s 5 year on-site inspection program that ensures from the roof to the foundations, their clients are covered.
The Spaceframe Way was introduced to align the team internally to a benchmark standard, giving them a way to explain the way they work and external stakeholders a clear way to understand the value the brand will deliver. To explain the Spaceframe Way, the promise statement better everything was created and implemented across all business and marketing behaviours to reinforce this promise at key touch points with stakeholders.
“The Spaceframe Way” has now become the standard catchcry for all our staff – everyone uses it daily. It’s becoming second nature to everyone. The drive, belief and passion of everyone at DAIS has helped us achieve this unified approach, articulating what we do in a way our people and our market understand, allowing us to continue to focus on what we do best.”
Jame Raspotnik, Director – Administration Spaceframe