Elevating brands
  • Project

Fencepac

  • Strategy
  • Property & Construction

Situation

For more than 20 years, Fencepac has been leading the commercial and residential fencing industry however, they reached a point where their brand no longer reflected their strengths or their range of solutions.

Specifically, the brand wasn’t reflecting their performance in the commercial sector now that they delivered some of Australia’s largest fencing projects. As a result, Fencepac required a brand development strategy to accurately position their brand in the market and clearly communicate who they are, what they do, and how they think differently to offer a better, smarter way to deliver every project.

Objectives

  1. Evolve the brand’s positioning to be more visible in the marketplace and claim their specialist position in the fencing industry.
  2. Establish a brand identity that articulates the brand’s capability, precision craftsmanship, quality product and tier-one clientele.
  3. Develop brand structures to clearly articulate the brand’s capability to multiple markets.
Fencepac corporate brand identity developed by Brisbane branding company

Brand Development

Fencepac’s products and construction approach is focused on delivering a finished product with uncompromising precision, this defines the result, and the result defines their reputation for excellence.
Development of their new brand involved taking cues from the very nature of Fencepac’s services, to literally define a project’s borders. There was also a need to build into their new brand a sense of structure, safety and visual appeal to their identity, just like they do with their fencing.
brand promise asset designed for brand evolution of fencepac

Brand structure

We defined the structure of their brand and developed a brand language and tools to help them identify, communicate, and bring clarity to the true value that is offered by their complete range of services.
Fencepac brand website design application

Brand identity & roll-out

The stencil style from their previous logo typography was retained, but given a stronger, more contemporary colour palette of a bold orange and grey. This was introduced to signify high-visibility and safety, while also giving the brand a solid corporate foundation to reflect their industry leading knowledge of the sector and position.
As part of the launch to market preparation, we also designed a full suite of marketing collateral, including a suite of modular tendering documentation, that ensured the consistent use of brand and messaging throughout each customers touchpoint.
Fencepac - Letterhead example
Fencepac - Business cards
Fencepac - Brochure example

Outcomes

With a resolved structure and a brand identity that clearly communicates their value proposition, Fencepac was able to claim their leading market position and continue to expand their service offering to both the commercial and retail market.
After this project we also worked with Fencepac to develop and sustain their brand process, using their new brand as a strong foundation to construct their future success.
Are you looking to develop your brand’s position in the market? We’re a Brisbane branding agency with expertise in branding, strategy, digital and marketing. We’re open for tricky, exciting, and even clever business, so don’t hesitate to connect with us.

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