Nexacu

With a dated and unowned brand identity, Nexacu required a trademark strategy and brand refresh to establish a clear market position and leverage their brand equity

Objective

• Create an unique, recognizable and ownable entity, building on existing brand equity
• Establish brand personality and team culture to express expertise
• Develop brand language which clearly articulates the service offer and value proposition
• Consolidate brand collateral and create impact with consistent branded suite

DAIS strategically pulled key elements from the Excel Consulting brand to form the combination of words next level + acumen + nexus to create Nexacu, a unique and ownable brand name for the company to trademark in replacement of their existing name. The brand promise ‘discover IT. advance IT.’ provides a clear insight into what the brand does with a play on words as well.