With a dated and unowned brand identity, Nexacu required a trademark strategy and brand refresh to establish a clear market position and leverage their brand equity
DAIS strategically pulled key elements from the Excel Consulting brand to form the combination of words next level + acumen + nexus to create Nexacu, a unique and ownable brand name for the company to trademark in replacement of their existing name. The brand promise ‘discover IT. advance IT.’ provides a clear insight into what the brand does with a play on words as well.
Custom illustrations define program areas
Our vision for the Nexacu spaces effectively balances creative execution with budget
Nexacu Icon Library
As a result of their rebrand, Nexacu now owns their trademark thus protecting and strengthening their brand and further solidifying its future in the market.