Mattero was a new legal software brand that required a marketing strategy across digital and traditional channels to create a strong brand presence in the market. Additionally, the brand’s product offering is for sole legal practitioners and micro-practices and the campaign launched during the Covid-19 pandemic.
In summary, this initial digital campaign gave Mattero useful insights into their target markets, helping to optimise their budget and inform future campaign strategies. Additionally, as a new brand Mattero’s digital competitive position improved against their top competitors. So, they were able to claim a strong market position.