Elevating brands
  • Project

Evellier

Situation

The brand required a unique name and brand creation to launch into the market and position the brand for future expansion, with a focus on empowerment by celebrating women’s sensuality.

Objective

  • Create a unique and memorable brand identity that can be trademarked to position the brand for future global expansion
  • Differentiate brand within cluttered and competitive lingerie market to establish competitive position
  • Build brand culture, personality and language to create a community to engage and empower target market
Evellier Elegant Intimates logo
Hands holding black Evellier Elegant Intimates box

Approach

To launch into the market, it was clear the brand required a sophisticated, sensual and aspirational brand identity that exuded elegance and appealed to the key clientele.

The unique name creation was inspired by symbols of femininity and design – Eve, the original woman, elle – the French pronoun for she, and atelier – a private studio, to create Evellier, also meaning ‘to awaken’ in French. The brand promise intimately exquisite works internally and externally, ensuring the brand delivers and customers gain a reawakening of their womanhood through exquisite products that are intimately theirs.

Evellier Elegant Intimates black tag

Using modern and refined typography, that was based on a typeface invented in Paris, and a sleek black colour palette, the visual identity is sophisticated and timeless across Australian and international markets.

Taking the brand personality, the campaign execution focused on elegant sophistication by using indiscreet and charming language to empower women and develop lasting relationships with clientele.

the most erotic thing a man can do for a woman is to understand her

“We are a marketplace that has come at a considerable investment, but it has all been worth it. We have also attracted interest in both Paris and the UK and next steps will be to launch EvellierSwim at the end of this year and Evellierblack within the next 12 months. I have been so busy but just wanted to say thank you for inspiring me and giving me a beautiful brand. It has been so well received."
‐ Katy Dixon, Director & Founder Evellier
Evellier Elegant Intimates website

Outcomes

With a distinct and engaging brand personality Evellier has established their position in the market as an elegant and empowering brand. Since launching their new brand, Evellier has seen substantial growth and global expansion, now being based in the USA and attracting interest in both Paris and UK markets.

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