InspireMe Series: The New Inchcolm Hotel & Suites

At DAIS, we produce a lot of work, but we don’t often get the opportunity to share our process with others. This video takes a look at what it takes to build a brand – it’s a window into our passion and an insight into the detail and effort involved in creating a brand from idea to delivery.

It’s also a behind-the-scenes snapshot of our DAIS culture. We create brands through collaboration, teamwork and collective passion, and The New Inchcolm Hotel & Suites is no exception.

The hotel is so richly steeped in history, and we spent countless hours researching and strategically creating a brand to celebrate The New Inchcolm’s heritage, whilst also giving it a fresh market position for a strong future. We’re incredibly proud of the hard work and inspired thinking displayed by our team in the development of The New Inchcolm Hotel & Suites, and hope you enjoy this insight into our craftsmanship.

You can read more about the design and strategy behind The New Inchcolm Hotel & Suites here.