Passion Project
Ten Year Project (2009 – 2019)
Passionate inspiration has become a defining part of DAIS’s business culture and from 2009 – 2020 we pledged to commit to a ‘passion project’ to write, illustrate and produce a DAIS ‘Book of’ every year for ten years.
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Our brand name is unique in our industry and marketplace.
Our brand name is unique in our industry and marketplace.
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Yes
No
Our brand is a registered trademark with IP Australia.
Our brand is a registered trademark with IP Australia.
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Yes
No
Our brand has a unique and recognisable visual style.
Our brand has a unique and recognisable visual style.
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Yes
No
Our target client understands what we do and what we deliver.
Our target client understands what we do and what we deliver.
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Yes
No
We can describe our perfect client and what they want from us.
We can describe our perfect client and what they want from us.
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Yes
No
We have a clearly defined brand personality and voice.
We have a clearly defined brand personality and voice.
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Yes
No
We have a brand purpose statement and everyone in our team knows what it is.
We have a brand purpose statement and everyone in our team knows what it is.
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Yes
No
We document and follow a customer touchpoint process.
We document and follow a customer touchpoint process.
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Yes
No
We have up to date brand standard guidelines that are consistently followed.
We have up to date brand standard guidelines that are consistently followed.
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Yes
No
We have a team induction book to introduce new staff to our brand.
We have a team induction book to introduce new staff to our brand.
*
Yes
No
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