Entamio

Entamio delivers professional group or individual training, industry qualifications and strategic career advice to help transform learning potential into personal and organisational success. The business was initially branded as T3 Australia, but they needed a new brand that could set them apart from others – a brand that they could grow with.

Entamio is a unique word, created by DAIS as a trademark. The first section signifies their ability to energise, enable and enhance. The middle section links to their place within TAM Enterprises Australia, and the last, ‘mio’, speaks to their focus on each individual and their personal journeys.

Entamio has a diverse business offering, and they needed to show their market that they were much more than just an educational institution. We worked with Entamio to create and develop scripts that explain how they work to develop individuals’ qualifications; provide strategic career advice; and support corporate training strategies.

A new name meant a new look, and in order to reflect Entamio’s energy and people-positive attitude, we selected a vibrant colour palette that would allow them to stand out from the crowd in the competitive and conservative education sector. Built from an initial ‘E’ shape, the brand icon takes visual cues from a waving flag, a symbol of success, victory, and pride. The icon represents Entamio’s passion for celebrating their students’ successes and helping them claim a better position in life, at work and within the community. Each band on the flag also signifies one of Entamio’s solution streams, and this allows them to visually differentiate their services with ease. The logotype itself is subtle, and a simple italicised ‘i’ speaks to Entamio’s passion and commitment to the individuals in their programs.

Entamio’s outward identity now matches their inner passion and vibrancy, and gives them room to grow and evolve with the needs of their students and business partners.