Bring your brand to life by developing a physical space that is meaningful and leaves a lasting, positively disruptive impression.
Work environments and storefronts can play a huge part in influencing both internal and external perceptions of your brand. Going the extra mile to create a space that connects to your brand story can inspire your team to embrace your brand, while also forging strong relationships with your market.
We’ve chosen some of our clients as examples of great branded environments that go beyond logos and colour schemes, to really capture the essence of their brand.
Actrua
Actrua’s office is simple, yet very effective in communicating their brand story. They created a space to celebrate and share their awards with clients, and the high impact brand promise, ‘Act on it’ is a great daily motivator for staff. The African proverb on the wall also gets to the very heart of what they do as a business, and their talent for bringing people together to increase performance. Actrua’s interior works to build an internal culture, and also gives them a way to communicate with clients on a deeper level.
Azentro
Azentro’s exterior is a great example of a façade that is positively disruptive. By daytime, the dark metal design is unique, just like Azentro’s offering to the market. At night, the storefront lights up, and their striking light display grabs the attention of passers-by even when the business is closed. The futuristic look also speaks to Azentro’s brand promise of ‘very future technologies.’ Just from looking at the outside of the building, Azentro’s market knows that they are innovative, unique and forward thinking.
The New Inchcolm Hotel & Suites
Everything about The New Inchcolm’s interior and exterior is designed to celebrate the site’s heritage – the cornerstone of their brand strategy and the hotel’s point of difference in the market. From the signage inspired by the hotel’s original terrazzo, to the read-me books and vintage elevator, The New Inchcolm Hotel and Suites’ environment delivers exactly what it promises its market. Take a look at the video and see for yourself!
More than fancy finishes and colour schemes, a brand environment is built to work alongside the performance of your team and your products or services, to forge a relationship with your market beyond the level of transactions.




[…] https://dais.com.au/bring-your-brand-to-life/ […]