The term ‘positive disruption’ is commonly used in brand marketing to describe when a brand, campaign or product challenged the thought cycles and expectations of a market in a positive…
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Your marketing strategy can only be as effective as the resources you have to create, deploy, measure and tweak it. Marketing automation is a key tool for businesses, both big…
Small and medium-sized businesses have had to adopt digital solutions to adapt to changing circumstances and many have felt overwhelmed by the choices and worried about investing in the wrong…
Are you a small business that has been adversely impacted by the Covid-19 restrictions? Looking for digital marketing support to get your business back on track and growing? The Queensland…
National and global crises have been the catalyst for creative and innovative businesses, technology, campaigns and even ways of thinking, throughout history. At DAIS, we are passionate about creative problem-solving…
Brands need to be built for the future, to adapt to change, challenges and to continually improve. Future-proofed brands are highly competitive and more resilient during economic downturns, turnover slumps…
The one thing that defines our brands in times of unprecedented challenge, both Personal and Corporate, is not ‘what we have to sell’ but it’s ‘what we have to give’….
In an age where consumers are increasingly viewing brands that are aligned with social causes more positively, should more brands be implementing cause-brand alliances? The recent bushfires in Australia, dubbed…
‘Twas the night before Christmas, when under every tree There were presents a plenty, so many brands you can see. Each one a direct purchase from a large-scale campaign, Oh,…
The ‘DAIS Book of…’ series is our passion project, written and designed annually by the DAIS team as a personal thank you to our clients and supporters. With our tenth…