Brands need to be built for the future, to adapt to change, challenges and to continually improve. Future-proofed brands are highly competitive and more resilient during economic downturns, turnover slumps…

The one thing that defines our brands in times of unprecedented challenge, both Personal and Corporate, is not ‘what we have to sell’ but it’s ‘what we have to give’….

In an age where consumers are increasingly viewing brands that are aligned with social causes more positively, should more brands be implementing cause-brand alliances? The recent bushfires in Australia, dubbed…

‘Twas the night before Christmas, when under every tree There were presents a plenty, so many brands you can see. Each one a direct purchase from a large-scale campaign, Oh,…

The ‘DAIS Book of…’ series is our passion project, written and designed annually by the DAIS team as a personal thank you to our clients and supporters. With our tenth…

Getting ready in the morning, you might ask Siri about the weather so you can dress appropriately. On the way to work you listen to a podcast and during the…

Walk into any workplace and you’ll find people with different values, beliefs and ways of thinking. Some are logical, preferring to work with data, while others adopt a more expressive…

How much do you remember about the brands you interact with?  Do you recall their colours? Their packaging? Slogan? Have you ever found yourself singing the Vegemite jingle or spot…

RGB, CMYK, PMS, – what the Hex does it all mean? What do I really need to know? (And why so many acronyms?!) Colour models and systems can be confusing…