10 Ways to Spend the QLD Government’s Digital Marketing Grant

Are you a small business that has been adversely impacted by the Covid-19 restrictions? Looking for digital marketing support to get your business back on track and growing? The Queensland Government has released a new round of Small Business Adaptation Grants, designed to help small business rebound and drive growth through digital marketing.

Matching dollar for dollar now is the time to invest in your digital presence and marketing activities as grants of up to $10,000 are available and applications open 1^st July. So, how can you spend this money to innovate and elevate your business? We’ve got you covered!

Here are our top 10 recommendations:

1. Upgrade your Website
   Redesign or build your website to be modern, simple and engaging, establishing a fresh digital presence to drive new awareness and growth.
2. Digitise and Streamline Processes
   Save time on administration and increase convenience for customers by digitising how customers contact you, book or purchase online. Reducing costs and boosting traffic!
3. Social Media Strategy
   Engage with customers to increase awareness and growth with branded designs and templates for all social media channels and a strategic and tailored content and posting schedule.
4. Social Media Content
   Quality and engaging content, like images, videos and animations, can bring your business to life, attract potential customers and is more cost-effective than traditional advertising.
5. Search Engine Optimisation (SEO)
   Get ahead of your competitors and improve your position in google search results by implementing a SEO strategy, involving blog articles and website content that will get you seen by more potential customers.
6. Email Direct Marketing
   With 99% of online consumers checking their email every day, this is one of the most effective and direct ways to reach your target market and create a lasting customer relationship.
7. Paid Digital Ads
   Google, Facebook and YouTube ads reach consumers who are already searching for your business and meet a specified target market, making it more effective and cost-efficient!
8. Automated Marketing
   Connect with your customers through their personal customer journey from interest to next purchase without lifting a finger, by automating email and mobile text communications.
9. Market and Customer Research
   Claim your market position and meet your business objectives by firstly understanding your market, competitors and how your business is perceived to create a research-based digital strategy.
10. Digital Marketing Strategy Development
    Refocus your business and build a strategy to drive awareness, growth and a return on investment through social media, website and other digital marketing channels.

As experts in digital marketing, DAIS can provide services across all these areas to help your business adapt, innovate and grow. Contact us with any questions, we are happy to help!

For more information on the Small Business Adaptation Grant and how to apply, visit the website here.