Elevating brands
  • Project

The Terrace

The terrace web banner with shadow of plants

Objective

  • Create a new sub-brand identity as part of hotel offer
  • Design brand creative and visual style that would align with the premium, sophisticated Emporium Hotels destination brand
Emporium case study
Emporium case study
Emporium case study
Green plants with a glowing sign in the middle

Approach

The new hotel featured a stunning rooftop bar, The Terrace, that would be showcased as a premium social destination and required a look that would reflect the exquisite essence of Emporium Hotels.

We designed a distinctive identity that shared the hand lettered, angled typeface with the Emporium Hotels wordmark, as well as a custom cartouche depicting the new location nestled amongst the lush green spaces of Brisbane’s South Bank.

Taking inspiration from lush greenery and the hues of summer sunsets, the brand channels vintage Beverly Hills luxury with a salmon and green colour palette that spans its day to evening offering. Both Helvetica and Inria typefaces are utilised as part of the brand’s collateral to accompany the corporate identity.

Four coulored panels each with their own pantone colours

Outcomes

The Terrace has quickly become an aspirational social venue and was named 2019’s best Boutique Bar at the Queensland Hotels Association Awards, further enhancing the Emporium’s reputation as a leading premium boutique hotel destination.

As part of the this project;

Photo of E construct at the Emporium
Branding

Emporium

Piano Bar in gold letters on suede background
Branding

Piano Bar

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