The new hotel featured a stunning rooftop bar, The Terrace, that would be showcased as a premium social destination and required a look that would reflect the exquisite essence of Emporium Hotels.
We designed a distinctive identity that shared the hand lettered, angled typeface with the Emporium Hotels wordmark, as well as a custom cartouche depicting the new location nestled amongst the lush green spaces of Brisbane’s South Bank.
Taking inspiration from lush greenery and the hues of summer sunsets, the brand channels vintage Beverly Hills luxury with a salmon and green colour palette that spans its day to evening offering. Both Helvetica and Inria typefaces are utilised as part of the brand’s collateral to accompany the corporate identity.
"Take your days and nights to new heights"
