Four pioneering organisations in the disability and mental health care space were seeking a unifying brand that would connect their work and articulate their shared vision. While each organisation had its own strong identity, together they required a framework that could elevate their collective purpose, provide clarity to stakeholders and support future growth. DAIS was engaged to create a new brand that would connect, support and grow these entities, while amplifying their influence across government, communities and partners.
Through collaborative strategy sessions, joint-leadership workshops and deep analysis of the competitor landscape, DAIS identified an opportunity for the new brand to stand apart: not simply as a collective of service providers, but as a force amplifying the purpose and impact of its entities. We were then able to define a clear agenda for the brand: build authentic community connections, empower purpose-driven organisations and drive lasting social impact. By embracing each organisation, enabling them with strategic support and empowering them to influence government, communities and partners, the brand could amplify their collective purpose.
DAIS created the name Vertaview, inspired by the Latin vertere (to change) and view (a shared way of seeing) and a brand strategy that positions them as an Impact Leading organisation.The brand promise, Amplifying Purpose, guides internal teams to support and empower member organisations while externally signalling leadership in delivering lasting social impact. To define Vertaview’s support, we developed three solution streams: Embrace, Enable, Empower that clarify how the brand nurtures growth and influence across stakeholders and communities.
The brand ethics of Connect, Support, Grow, guide behaviour throughout the group and inform the visual identity – a bold, upward-trending wordmark and swirling wheel logo, paired with a modern green palette, communicate optimism, inclusion and momentum, reinforcing Vertaview as a collaborative force advancing good lives for all.
DAIS launched Vertaview with a cohesive brand system designed for clarity and reach across all audiences. A new website, adaptable templates, branded stationery and a strong social media presence created consistency and credibility at every touchpoint. The campaign voice, Shared Purpose, Greater Impact, gave Veratview an modular language system that could be adapted to government, community, and partner stakeholders while remaining authentic and purposeful. Central to the launch was the Vertaview Accord, a unifying framework that aligned Multicap, Open Minds, Allinto, and Arbourwell under a shared vision to create lasting positive impact.
