An established law firm that had a traditional partnership brand using partner names, required a brand evolution to reinvigorate their brand for future growth, as well as reflect their heritage and history. The business also lacked brand consistency with multiple versions of their identity being used across website and corporate collateral. The rebrand was in line with the implementation of their succession plan with the objective of clearly communicating their unique difference in the legal industry.
The positioning strategy is built around the idea of cutting through the confusion and legal jargon that is associated with the legal industry and make their offering simply strategic.
“I look at where we were, where we are now and what we’re continuing to achieve, it all started with the brand and that’s what we had to do first. Overall, we couldn’t be any happier with the outcome, we just love our brand, the results speak volumes, and it really works so effectively.”
Hillhouse Legal Partners has launched their new brand, strengthening their identity in a competitive market and positioning them for future growth. Since launch, they have attracted excellent talent and new clients across diverse areas and sectors, as well expanded their capabilities to service Australian and Internationally listed companies.
Need a new brand to align with strategic business direction? We take our clients through our process to understand who they are, who they want to be and how to get there through strategic brand-led solutions. Connect with us.
