Walk into any workplace and you’ll find people with different values, beliefs and ways of thinking. Some are logical, preferring to work with data, while others adopt a more expressive…
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How much do you remember about the brands you interact with? Do you recall their colours? Their packaging? Slogan? Have you ever found yourself singing the Vegemite jingle or spot…
RGB, CMYK, PMS, – what the Hex does it all mean? What do I really need to know? (And why so many acronyms?!) Colour models and systems can be confusing…
At times we can get so caught up with our work in the studio that we forget to stop and take a moment to reflect on all the great things...
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The DAIS team recently stumbled upon a fun quiz from Adobe that explores what kind of creative type you are based on a range of questions from the straightforward (Dip...
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It’s easy to criticise preceding generations, often assigning them negative stereotypes and behaviours. From the Baby Boomers’ damaging effects on the economy, to Gen X’s ‘what’s in it for me’…
We’ve all been there. You’ve spent hours working on an important document, continually scanning over and over to find traces of error and it’s only until after you’ve hit print…
A brand is a living thing. It’s not just a logo or a look, but a complex mix of everything a company does, how it talks, how it behaves, what…
New Year, New Me Each new year creates the perfect chance to start fresh and make a list of resolutions. This year we’re making some resolutions of our own based…
By Jack Perlinski | Brand Strategist Underpinning every brand strategy are the management and control systems that deliver your brand on a day-to-day basis. This includes the consistent delivery of…