The reason we use DAIS is they make us uncomfortable. We need our ideas to be challenged. To ensure we stay on track and innovate we need to have a manageable brand structure and clear communication framework that supports our strategic direction. DAIS have a way of understanding what we are trying to achieve and work hard to support us by pushing our thinking to achieve more than we initially thought possible. Over the years we have not only created a strong brand strategy but formed a really positive and fun working relationship.
We love the new brand. We’ve had enough time for the brand story to settle, and we haven’t rushed it – we’re very comfortable with it and everything gels. There’s a huge amount of mileage ahead of this brand, and the process has helped crystallise our thinking around where we want to take the business over the next three to five years. DAIS has helped shake loose the more entrenched view of ourselves, and we’ve enjoyed being able to have conversations about our business with people who can take what we have to say, challenge it and articulate it to the world as a brand we are proud of.
The strategic branding support delivered by the whole team at DAIS constitutes an integral part of our success and we remain sincerely grateful for this creative input by DAIS. It certainly continues to highlight our professionalism in such a hotly contested field! Once again, my sincere thanks for all your support and confidence in the Emporium Hotel and we shall continue to do our utmost to fulfil our brand mantra of promising ‘exquisite stays…’.